By Joel Albrizio, President, Adlife Marketing & Communications

"Walter Smith Joins Bad-Adz Digital Marketing & Surprises Retailers With New Growth Well Beyond Expectations"

Bad-Adz Digital Marketing & Adlife are proud to announce Walter Smith is a part of the Bad-Adz Digital & Adlife team. We consider it to be an honor to work with a gentleman who is easily one of the most accomplished retail food sales builders of our generation.

By Joel Albrizio, President, Adlife Marketing & Communications

"Thank-you For A Wonderful 2017... So Many Changes In Retail"

2017 was a year of change. Before 2017 began and fully developed the grocery industry was analog...period. Retail grocery was traditional with few industry professionals here and there wondering where digital might be a realistic option. That traditional road to success was was thought to be paved with item and price within the usual four walls of brick and mortar.

By Joel Albrizio, President, Adlife Marketing & Communications

The "Boston Herald" Announces Bankruptcy Filing!

This last week the Boston Herald filed for bankruptcy protection. Why is that? Print is analog and today we live in a digital world. When was the last time you were with someone who did not occasionally take a look at their cell phone?

By Joel Albrizio, President, Adlife Marketing & Communications

Winn Dixie has Tried It All But How About A More Digital Winn Dixie?

Here is a company that has tried it all. So when Winn Dixie wakes up every morning and Publix remains next door what are their options for sales growth? Winn Dixie is researching all of the available options in search of expanded customer counts and that all important basket size.

The Winn Dixie Shopper Keeps Getting Older...Digital Brings Youth!

By Joel Albrizio, President, Adlife Marketing & Communications

"Supervalu"...More Questions Than Answers Especially After The Acquisition Of Associated Grocers

Supervalu has the reputation as a company with programs. From detailed software to retail sales building programs Supervalu has been know as the grocery retail support wholesaler with a program for everything.

Today's retail food world is a complex marketplace where one size will never fit all, or even close.

By Joel Albrizio, President, Adlife Marketing & Communications

"Adlife Grows Retail Sales With Bad Adz....eMail With Real Reach"

For some time most retailers have realized stagnant or in fact declining retail sales. Why is that do you think? Retail sales success is about excitement. Something new, something fun, spontaneous retailers have that all important edge.

By Joel Albrizio, President, Adlife Marketing & Communications

"Perhaps The Bigger Question Is Who Or What Will Kroger Become"

Kroger is this huge dominant big box retailer looking somewhat untouchable, right? Or...has Kroger become a retailer lost in a retail grocery world so engrossed in transition that few of us can figure out who or what Kroger might become or even evolve into. 

A better question might be... what are the retail options for Kroger?

By Joel Albrizio, President, Adlife Marketing & Communications

"LinkedIn Is A great Outlet To Explore Opinions & Ideas"

Over the years on a personal level or for the purposes of the accounts we service I have kept notes on my thoughts or ideas detailing how to grow retail food sales. About 18 months ago I thought I would clean up those ideas so they could easily be shared by others in the grocery industry.

By Joel Albrizio, President, Adlife Marketing & Communications

"Why Do Retailers Need An Image License To Market Perishables"

Today retail supermarkets and grocery wholesalers are dealing with so many obstacles to remain profitable so many of the little do's and don'ts of good business are commonly overlooked. One that is often overlooked is proper licensing for the images that have "Branded" your retail supermarket.

By Joel Albrizio, President, Adlife Marketing & Communications

"We Must All Agree This Is A New Retail Food Experience"

New Grocery Photo Coming Soon!

Do any of us really know what this means for traditional retail food? Amazon just purchased "Brand Recognition" In a time where the digital marketplace still houses skeptics Amazon bought a great yet struggling organic centered retail food brand allowing confidence in the Amazon digital food space.

By Joel Albrizio, President, Adlife Marketing & Communications

"Lidl Builds An Image Of Quality"

In the retail food industry the lowest price is every retailers goal. Price, price, price that seems to be the conceptual driving factor toward retail food survival.

Very few retailers today spend a whole lot of time thinking about the consumers thoughts of quality. It seems the low water mark is quality and the topic of discussion is price.

By Joel Albrizio, President, Adlife Marketing & Communications

"Whole Foods Has Been The Butt Of So Many Jokes Over The Years"

From Whole Paycheck to Nutty & Crunchy and worse, Whole Foods has beed the butt of many shots at grocery humor. Why might we ask? Because Whole Foods has been for so many years that way out there retailer who promoted a grocery reputation built on healthy offerings.

By Joel Albrizio, President, Adlife Marketing & Communications

This Week I Will Publish An Update Of The "Never Ending" Whole Foods Story...Will Whole Foods Be Acquired With Jana Partners Now Aboard & Seemingly In Control Of The Organic Grocer?

Is Jana Partners Control Of Whole Foods Stock Not An Acquisition In Itself? A New Board Of Directors & Lots Of New Players At Whole Foods....So Whats Up...Lets Take A Look Together!

By Joel Albrizio, President, Adlife Marketing & Communications

Albertsons is said to be in review of all of its available options to submit a but to purchase Whole Foods? Is this a way to lower the price of Sprouts or a for real deal?

Lets look into this as the talks move forward this week!

By Joel Albrizio, President, Adlife Marketing & Communications

"Whole Foods & Most Every Retailer & Wholesaler Have As Many Questions As Answers In Today's Buy-Sell Game"

Whole Foods is a great "Brand" at a time where it seems almost every retail entity (according to reliable rumors) is selling..wait buying...no now we think selling?

By Joel Albrizio, President, Adlife Marketing & Communications

"Supervalu Shorts Running To Cover Stock At Almost 5% Short Interest"

Supervalu moves to acquire C&S Wholesale Grocers west coast competitor, Unified Grocers. Today, April 10th both Supervalu and Unified Grocers announced both boards had approved the purchase by Supervalu of Unified Grocers.

By Joel Albrizio, President, Adlife Marketing & Communications

"Who Is Leading This Magic Act"....Supervalu...C&S...Or Both Collectively?

By Joel Albrizio, President, Adlife Marketing & Communications

"Become A Better You, A Better Company...Develop Your Brand"

In every business and in each of our lives we get up every day and determine who and what we are. Every day we have the opportunity to shape that outcome. Our goal is to help you and your company develop a better brand....a clearer message.

By Joel Albrizio, President, Adlife Marketing & Communications

What Is The Big Deal About Customer Service...Is This Important To Customers?

Retail supermarket customers love customer service. So why don't supermarket retailers everywhere just spoil their customers with customer service? Guess what, they do not not have the imagination, the time or the technology.