E-Commerce Is The Latest Buzz-Word...So What Must We Change?

Here Is What We See Different In Todays Marketing Headwinds & This Is What Save Mart Recognizes…

"Look Who Just Received A Paper Increase....All Circular Paper Grades Continue To Rise In Price"

Where are paper prices going and why? The newsprint and coated paper markets have gone wild for the last year but especially the last six months. There are many factors but common sense tells us the following…

"The Organic Grocer Digitally...Amazon & Whole Foods"

How can Whole Foods enjoy this new found success? Whole Foods has leaped generations forward through the support of the overwhelming buying power of Amazon and all that Amazon understands digitally.

"Amazon Touches The Consumer Digitally...Successfuly"

It was not all that long ago anyone might have said how can Amazon change the playing field so abruptly? Digital prowess. no doubt Amazon has all of the cash any retailer could ever hope for. That said, the retailer must still be successful reaching the consumer….

Here’s to a happy and safe Independence Day!

- From all of us here at Bad-Adz Digital

Supervalu Replaces MyWebGrocer With Instacart...A Major Shift In Retailer Confidence!

"Less Effective Outdated Home Shopping Solutions Coupled With Successful Phantom Stock Lawsuits By Employees Plague MWG"

A Once Successful Management Team...Now Managing A Mess"

The online shopping and home delivery space has become more competitive than ever. Today the once successful MyWebGrocer now faces new found competition from almost every imaginable home delivery solution. Competition with seemingly more effective programs and technology who better understand both the retailer and the consumers needs…

The Following article gives an interesting overview with regards to the sharing of intellectual property in todays highly competitive supermarket marketing landscape.

"Digital Marketing Unchallenged For Marketing Funds"

It would seem at this juncture, digital marketing is unchallenged when looking for retail sales growth and is the baseline for marketing spends. The CPG community has found as has most national politicians digital marketing has no rival for overall effectiveness and immediate results…

Making your company stand out is essential to it's growth. One of the most effective ways to make your business stand out is to develop your visual brand through images. Adlife has spent decades in the retail marketing space, developing it's very own, one of a kind image library that is sure to make an impression on your current and potential customer base!

For many years myself and a wonderful group of talented creative types like myself have fostered an environment of creative services named Adlife & Bad-Adz. Our image library PreparedFoodPhotos.com is focussed on prepared food images intended to brand either Adlife or Bad-Adz private clients. This is the core competency all three companies rely on for sustainability.

So Whats Up With One Of Metro New York's Largest Grocery Wholesalers?

In the coming days we will look into who might be a perfect fit for Associated Grocers, its banners and retailers.

"Same Day Grocery Home Delivery...Perfected"

We live in an age where grocers from coast to coast are looking to compete in the onslaught of the digital marketplace and how best to deliver grocery essentials. Most food retailers are just that, food retailers. So how does this retailer decide how best to furnish his or her customers needs while trying to compete in the price, customer service and quality game?

What really happened was so many little things that just never were important enough to address and so each company simply ran out of time.

Here are three different brands that had all of the talented executives, all of the financial opportunities and all of the time in the world. That said, each just never got it together. It has been said so many times that in the Unites States we look at the next quarter and not the next quarter of a century.

By Joel Albrizio, President, Bad-Adz

"Bad-Adz Digital...Introduces A Vendor Program Opportunity Building Sales"

Retail food must understand today the casual dining offers are one of the retailers biggest competitors. If todays "Millennials" could be given the information to cook they would.

The generation the food retailer requires to grow retail sales to reach success in a large part does not understand how to cook....So let's show them.

By Joel Albrizio, President, Adlife Marketing & Communications

"Retail Marketing Continues To Move From Analog To Digital"

January 8th 2018 the Windsor Marketing Group filed for Chapter 11 Protection. Multiple newspaper articles talked about monies owed and how this debt accrued over time.

By Joel Albrizio, President, Adlife Marketing & Communications

January 4th Saw The Northeast Under Attack By Mother Nature

Did you reach your customer with the printed circular? Bad-Adz digital circulars were there on time and with updated retailer information. An ad printed ten or more days ago did not tell the real story....what time the store would close. When do we expect the store to reopen?

By Joel Albrizio, President, Adlife Marketing & Communications

"Walter Smith Joins Bad-Adz Digital Marketing & Surprises Retailers With New Growth Well Beyond Expectations"

Bad-Adz Digital Marketing & Adlife are proud to announce Walter Smith is a part of the Bad-Adz Digital & Adlife team. We consider it to be an honor to work with a gentleman who is easily one of the most accomplished retail food sales builders of our generation.

By Joel Albrizio, President, Adlife Marketing & Communications

"Thank-you For A Wonderful 2017... So Many Changes In Retail"

2017 was a year of change. Before 2017 began and fully developed the grocery industry was analog...period. Retail grocery was traditional with few industry professionals here and there wondering where digital might be a realistic option. That traditional road to success was was thought to be paved with item and price within the usual four walls of brick and mortar.

By Joel Albrizio, President, Adlife Marketing & Communications

The "Boston Herald" Announces Bankruptcy Filing!

This last week the Boston Herald filed for bankruptcy protection. Why is that? Print is analog and today we live in a digital world. When was the last time you were with someone who did not occasionally take a look at their cell phone?

By Joel Albrizio, President, Adlife Marketing & Communications

Winn Dixie has Tried It All But How About A More Digital Winn Dixie?

Here is a company that has tried it all. So when Winn Dixie wakes up every morning and Publix remains next door what are their options for sales growth? Winn Dixie is researching all of the available options in search of expanded customer counts and that all important basket size.

The Winn Dixie Shopper Keeps Getting Older...Digital Brings Youth!

By Joel Albrizio, President, Adlife Marketing & Communications

"Supervalu"...More Questions Than Answers Especially After The Acquisition Of Associated Grocers

Supervalu has the reputation as a company with programs. From detailed software to retail sales building programs Supervalu has been know as the grocery retail support wholesaler with a program for everything.

Today's retail food world is a complex marketplace where one size will never fit all, or even close.