Email Marketing...A Different Outcome!

By Joel Albrizio

This Is An Article Suggesting Quitting Print For Retail Survival....

Retail sales evolving into year end profits with a different outcome don't just happen. Every one of us either as an individual or as part of a team, run a company with desired year end outcomes.

However, companies of all sizes most often do the same thing year after year in hopes of that financial goal being realized creating real change.

A wise man once told me' If you don't change anything, nothing will ever change"

For an independent grocer unable to match big box retail prices it's pure insanity to pay thousands of unaffordable dollars each week for a printed ad only to confirm your prices are more expensive than your big box competition.

Bad-Adz Digital can eMail to any zip code, employ digital marketing & social media All save hundreds of thousands of dollars each year. Important savings that allow an independent grocer an essential markdown budget.

Supermarkets want and need the family shopper. As sales drop, and they are, we all realize the printed ad doesn't get it done like it used to.

In short you need to find the savings moving from the printed ad to Email. You must have new found savings in order to reduce the pricing of your lost leader specials. The essence of supermarket high-low pricing.

Now you can compete! Without a markdown budget, independents grocers buy most items for more than the big box sells the product for.

If you need a different outcome it would seem it's time to try something different.

Good luck in 2026!