AppCard. What If Customer Credit Is Declined?

AppCard has officially launched a retailer-branded and Smart card program. My initial response was that it's a great idea. Bring the customer or potential customer closer with more services and specials.

Visa Declines Credit Applicants Up To 22% Of The Time!

According to the Federal Reserve Bank Of New York, Visa credit card applicants are declined as cardholders 22% of the time. So 1 out of every 5 of your customers will likely be declined when they apply for your store-branded credit card.

If Visa Declines Giving Your Customer Your Store's Credit Card, You Will Lose Loyal Customers!

Would you shop at a supermarket that you felt had refused to offer you a credit card? It really has nothing to do with the store, but does the customer realize this?

I Love The Concept, But Proceed With Caution!